{"id":551,"date":"2026-03-30T22:20:28","date_gmt":"2026-03-30T20:20:28","guid":{"rendered":"https:\/\/viosime.earth\/cdrozo\/?p=551"},"modified":"2026-04-16T09:32:09","modified_gmt":"2026-04-16T07:32:09","slug":"preservation-de-la-nature-et-financement-de-la-biodiversite","status":"publish","type":"post","link":"https:\/\/viosime.earth\/cdrozo\/preservation-de-la-nature-et-financement-de-la-biodiversite\/","title":{"rendered":"Pr\u00e9servation de la nature et financement de la biodiversit\u00e9"},"content":{"rendered":"\n<p class=\"has-small-font-size\">temps de lecture 5 minutes.<\/p>\n\n\n\n<p id=\"ember351\">Pour accompagner les entreprises \u00e0 contribuer \u00e0 la pr\u00e9servation et \u00e0 la restauration de la biodiversit\u00e9, le Mouvement des Entreprises de France vient de publier un guide op\u00e9rationnel.<\/p>\n\n\n\n<p id=\"ember352\"><strong>Un guide utile, mais \u00e0 compl\u00e9ter par une approche critique<\/strong><\/p>\n\n\n\n<p id=\"ember353\">Ce document, riche en exemples concrets et en outils op\u00e9rationnels, marque une avanc\u00e9e dans la sensibilisation du monde \u00e9conomique aux enjeux \u00e9cologiques. Cependant, une lecture attentive r\u00e9v\u00e8le des <strong>limites conceptuelles et des risques strat\u00e9giques<\/strong> qu\u2019il convient d\u2019anticiper pour \u00e9viter que ces d\u00e9marches ne se transforment en simple <strong>greenwashing<\/strong> ou en <strong>financiarisation creuse<\/strong> de la nature.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/viosime.earth\/cdrozo\/wp-content\/uploads\/2026\/04\/coquelicot-2-1024x683.png\" alt=\"pr\u00e9server la biodiversit\u00e9 plut\u00f4t que financer la nature.\nImportance de la m\u00e9thode CARE (comptabilit\u00e9 verte) et des comptabilit\u00e9s \u00e9co-syst\u00e8mes centr\u00e9es.\" class=\"wp-image-525\" srcset=\"https:\/\/viosime.earth\/cdrozo\/wp-content\/uploads\/2026\/04\/coquelicot-2-1024x683.png 1024w, https:\/\/viosime.earth\/cdrozo\/wp-content\/uploads\/2026\/04\/coquelicot-2-300x200.png 300w, https:\/\/viosime.earth\/cdrozo\/wp-content\/uploads\/2026\/04\/coquelicot-2-768x512.png 768w, https:\/\/viosime.earth\/cdrozo\/wp-content\/uploads\/2026\/04\/coquelicot-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ember354\"><strong>1. Les cr\u00e9dits biodiversit\u00e9 : une solution miracle ou un leurre comptable ?<\/strong><\/h5>\n\n\n\n<p id=\"ember355\">Le guide met en avant les <strong>Unit\u00e9s de Compensation, Restauration et Renaturation (UCRR)<\/strong> et les <strong>Sites Naturels de Compensation (SNCRR)<\/strong> comme des outils cl\u00e9s pour financer la biodiversit\u00e9. Ces m\u00e9canismes, inspir\u00e9s des march\u00e9s carbone, permettent aux entreprises de \u00ab\u00a0compenser\u00a0\u00bb leurs impacts en achetant des cr\u00e9dits li\u00e9s \u00e0 des projets de restauration \u00e9cologique.<br><strong>\u2192 Opportunit\u00e9<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ces dispositifs offrent une <strong>flexibilit\u00e9<\/strong> aux entreprises, notamment celles soumises \u00e0 des obligations r\u00e9glementaires (s\u00e9quence ERC : \u00c9viter, R\u00e9duire, Compenser).<\/li>\n\n\n\n<li>Ils permettent de <strong>s\u00e9curiser des financements<\/strong> pour des projets concrets, comme la renaturation de zones d\u00e9grad\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember358\"><strong>\u26a0\ufe0f Risque majeur<\/strong> : La <strong>compensation ne doit pas devenir une licence pour d\u00e9truire<\/strong>. Comme le soulignent les travaux de Dempsey &amp; Robertson (2012), la mon\u00e9tarisation de la biodiversit\u00e9 peut conduire \u00e0 une <strong>r\u00e9duction comptable<\/strong> des \u00e9cosyst\u00e8mes, o\u00f9 un gain local (ex. : restauration d\u2019une zone humide dans le Sud) \u00ab\u00a0compense\u00a0\u00bb une destruction irr\u00e9versible ailleurs (ex. : artificialisation de sols en \u00cele-de-France).<\/p>\n\n\n\n<p id=\"ember359\"><strong>\u2192 Notre conseil<\/strong> : Les entreprises doivent <strong>prioriser l\u2019\u00e9vitement et la r\u00e9duction des impacts<\/strong> avant d\u2019envisager la compensation. Les cr\u00e9dits biodiversit\u00e9 ne doivent \u00eatre qu\u2019uns solution de <strong>dernier recours<\/strong>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ember360\"><strong>2. La s\u00e9quence ERC : \u00e9viter le pi\u00e8ge de la compensation syst\u00e9matique<\/strong><\/h5>\n\n\n\n<p id=\"ember361\">La <strong>s\u00e9quence ERC<\/strong> (\u00c9viter, R\u00e9duire, Compenser) est un principe central des politiques environnementales. Pourtant, le guide, en insistant sur la <strong>compensation<\/strong>, risque de <strong>banaliser la destruction d\u2019\u00e9cosyst\u00e8mes<\/strong> pourvu qu\u2019elle soit \u00ab\u00a0financi\u00e8rement neutralis\u00e9e\u00a0\u00bb.<br><strong>\u2192 Probl\u00e8me<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La compensation est souvent <strong>moins efficace<\/strong> que la protection initiale (ten Kate &amp; Crowe, 2014).<\/li>\n\n\n\n<li>Elle peut cr\u00e9er un <strong>effet d\u2019aubaine<\/strong> : \u00ab\u00a0Puisque je peux compenser, pourquoi \u00e9viter?\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n<p id=\"ember364\"><strong>\u2192 Solution alternative<\/strong> : Plut\u00f4t que de se reposer sur des m\u00e9canismes financiers, les entreprises devraient :<br>\u2705 <strong>Int\u00e9grer la biodiversit\u00e9 d\u00e8s la conception de leurs projets<\/strong> (ex. : \u00e9co-conception, choix de sites \u00e0 faible impact).<br>\u2705 <strong>Travailler en amont avec les territoires<\/strong> pour \u00e9viter les conflits d\u2019usage (ex. : partenariats avec les Conservatoires d\u2019Espaces Naturels).<br>\u2705 <strong>Adopter des <a href=\"https:\/\/www.ecologie.gouv.fr\/politiques-publiques\/obligation-reelle-environnementale\" type=\"link\" id=\"https:\/\/www.ecologie.gouv.fr\/politiques-publiques\/obligation-reelle-environnementale\">Obligations R\u00e9elles Environnementales<\/a> (ORE)<\/strong> pour <strong>sanctuariser durablement<\/strong> des espaces naturels sur leur foncier.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ember368\"><strong>3. Au-del\u00e0 de la finance : repenser la gouvernance fonci\u00e8re et territoriale<\/strong><\/h5>\n\n\n\n<p id=\"ember369\">Le guide accorde une large place aux <strong>financements <\/strong>(m\u00e9c\u00e9nat, fonds d\u2019investissement, cr\u00e9dits biodiversit\u00e9), mais sous-estime deux leviers essentiels :<\/p>\n\n\n\n<p id=\"ember370\"><strong>A. Le foncier : un actif sous-exploit\u00e9 pour la biodiversit\u00e9<\/strong><\/p>\n\n\n\n<p id=\"ember371\">Les entreprises poss\u00e8dent souvent des <strong>terrains inutilis\u00e9s<\/strong> (friches, parkings, toitures) qui pourraient \u00eatre <strong>renatur\u00e9s<\/strong> ou <strong>mis \u00e0 disposition d\u2019acteurs locaux<\/strong> (associations, collectivit\u00e9s).<br>Le guide cite \u00e0 ce propos deux exemples \u00e9clairants&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Orange<\/strong> a transform\u00e9 son site de Bercenay en <strong>laboratoire d\u2019\u00e9cologie industrielle<\/strong>, combinant solaire et renaturation.<\/li>\n\n\n\n<li><strong>Lidl<\/strong> a int\u00e9gr\u00e9 des <strong>cahiers des charges paysagers<\/strong> dans ses nouveaux magasins.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember374\"><strong>\u2192 Action cl\u00e9<\/strong> : R\u00e9aliser un <strong>diagnostic \u00e9cologique<\/strong> de ses sites pour identifier les opportunit\u00e9s de <strong>d\u00e9simperm\u00e9abilisation, v\u00e9g\u00e9talisation ou cr\u00e9ation de corridors \u00e9cologiques<\/strong>.<\/p>\n\n\n\n<p id=\"ember375\"><strong>B. La gouvernance territoriale : agir collectivement<\/strong><\/p>\n\n\n\n<p id=\"ember376\">La biodiversit\u00e9 ne se g\u00e8re pas <strong>entreprise par entreprise<\/strong>, mais \u00e0 l\u2019\u00e9chelle des <strong>bassins versants, des trames vertes et bleues, ou des fili\u00e8res \u00e9conomiques<\/strong>.<br><strong>\u2192 Notre recommandation<\/strong> : Les entreprises devraient <strong>s\u2019engager dans des d\u00e9marches collectives de gestion<\/strong> plut\u00f4t que de se contenter d\u2019actions isol\u00e9es. C&rsquo;est la d\u00e9marche de <strong><a href=\"https:\/\/clementfeger.com\/recherches\/comptabilites-ecosysteme-centrees-2\/\" type=\"link\" id=\"https:\/\/clementfeger.com\/recherches\/comptabilites-ecosysteme-centrees-2\/\">Comptabilit\u00e9 de Gestion \u00e9cosyst\u00e8me-centr\u00e9e<\/a><\/strong> propos\u00e9e par Cl\u00e9ment Feger et la Chaire de Comptabilit\u00e9 \u00c9cologique.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ember378\"><strong>4. \u00c9viter le risque de greenwashing : comment garantir un engagement cr\u00e9dible ?<\/strong><\/h5>\n\n\n\n<p id=\"ember379\">Le guide pr\u00e9sente le <strong>m\u00e9c\u00e9nat, les fonds de dotation et les labels RSE<\/strong> comme des marqueurs d\u2019engagement. Pourtant, sans <strong>cadres de mesure robustes<\/strong>, ces d\u00e9marches pourraient relever d\u2019un <strong>marketing vert<\/strong> plut\u00f4t que d\u2019une vraie transformation.<\/p>\n\n\n\n<p id=\"ember380\"><strong>\u2192 Pi\u00e8ges \u00e0 \u00e9viter<\/strong> :<br>\u274c <strong>Acheter des cr\u00e9dits biodiversit\u00e9 sans r\u00e9duire ses impacts<\/strong> (ex. : une entreprise qui compense ses \u00e9missions tout en continuant \u00e0 artificialiser des sols).<br>\u274c <strong>Communiquer sur des actions marginales<\/strong> (ex. : un don de 50 000 \u20ac pour un projet local alors que l\u2019empreinte \u00e9cologique globale de l\u2019entreprise est bien plus lourde).<br>\u274c <strong>Se contenter de labels sans changement structurel<\/strong> (ex. : obtenir un certificat \u00ab\u00a0Entreprise Engag\u00e9e pour la Nature\u00a0\u00bb sans modifier ses pratiques d\u2019approvisionnement).<\/p>\n\n\n\n<p id=\"ember382\"><strong>\u2192 Bonnes pratiques<\/strong> :<br>\u2705 <strong>Mesurer son empreinte biodiversit\u00e9<\/strong> (outils : <strong><a href=\"https:\/\/sciencebasedtargetsnetwork.org\/\" type=\"link\" id=\"https:\/\/sciencebasedtargetsnetwork.org\/\">Science Based Targets for Nature<\/a><\/strong> ou <strong><a href=\"https:\/\/www.cdc-biodiversite.fr\/le-global-biodiversity-score\/\" type=\"link\" id=\"https:\/\/www.cdc-biodiversite.fr\/le-global-biodiversity-score\/\">Global Biodiversity Score<\/a><\/strong> par exemple).<br>\u2705 <strong>Int\u00e9grer la biodiversit\u00e9 dans la strat\u00e9gie RSE<\/strong> (ex. : <strong>norme ISO 17298:2025<\/strong>).<br>\u2705 <strong>Associer les parties prenantes<\/strong> (salari\u00e9s, fournisseurs, collectivit\u00e9s) pour une <strong>d\u00e9marche transparente<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ember388\"><strong>5. Conclusion : vers une approche syst\u00e9mique et responsable<\/strong><\/h5>\n\n\n\n<p id=\"ember389\">Le guide du Mouvement des Entreprises de France est une <strong>bonne introduction<\/strong> pour les entreprises souhaitant s\u2019engager. Cependant, pour \u00e9viter les \u00e9cueils, celles-ci doivent :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Prioriser l\u2019\u00e9vitement et la r\u00e9duction des impacts<\/strong> avant la compensation.<\/li>\n\n\n\n<li><strong>Int\u00e9grer la biodiversit\u00e9 dans leur mod\u00e8le \u00e9conomique<\/strong> (\u00e9co-conception, circuits courts, gestion durable du foncier).<\/li>\n\n\n\n<li><strong>Travailler en r\u00e9seau<\/strong> avec les territoires et les fili\u00e8res pour une action collective.<\/li>\n\n\n\n<li><strong>\u00c9viter le greenwashing<\/strong> en adoptant des <strong>indicateurs v\u00e9rifiables<\/strong> et une <strong>communication transparente<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p>L&rsquo;<a href=\"https:\/\/www.cerces.org\/care\" type=\"link\" id=\"https:\/\/www.cerces.org\/care\"><strong>approche C.A.R.E<\/strong><\/a> est la boussole permettant d&rsquo;\u00e9viter les \u00e9cueils et d&rsquo;adresser de mani\u00e8re pragmatique ces 4 axes.<\/p>\n\n\n\n<p id=\"ember391\"><strong>\u2192 La biodiversit\u00e9 n\u2019est pas un co\u00fbt, mais un investissement<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9silience<\/strong> face aux crises climatiques.<\/li>\n\n\n\n<li><strong>Innovation<\/strong> (biomim\u00e9tisme, \u00e9conomie circulaire).<\/li>\n\n\n\n<li><strong>Attractivit\u00e9<\/strong> (marque employeur, fid\u00e9lisation clients).<\/li>\n<\/ul>\n\n\n\n<p><strong>Comment votre entreprise int\u00e8gre-t-elle la biodiversit\u00e9 dans sa strat\u00e9gie ?<\/strong> Partagez vos retours d\u2019exp\u00e9rience en commentaire ou contactez-nous pour un accompagnement sur mesure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>temps de lecture 5 minutes. Pour accompagner les entreprises \u00e0 contribuer \u00e0 la pr\u00e9servation et \u00e0 la restauration de la biodiversit\u00e9, le Mouvement des Entreprises de France vient de publier un guide op\u00e9rationnel. Un guide utile, mais \u00e0 compl\u00e9ter par une approche critique Ce document, riche en exemples concrets et en outils op\u00e9rationnels, marque une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[7],"class_list":["post-551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","tag-biodiversite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9servation de la nature et financement de la biodiversit\u00e9 - Viosime<\/title>\n<meta name=\"description\" content=\"La biodiversit\u00e9 n&#039;est pas un co\u00fbt mais un investissement. 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